Test your Marketing Knowledge

Your goal is to score at least 15 points, honestly....out of a possible 28

1. Do you communicate by mail, email and telephone on a frequent basis (monthly) to your current customers to ensure they know what you have to offer?

Yes
No

2. When you speak to a potential customer, do you use words that set you apart from the rest and immediately capture the customer's attention?

Yes
No

3. Can you name three things that set you apart from the competition?

Yes
No

4. Can you and each member of your team, quickly identify the major benefit of each product or service offered?

Yes
No

5. Have you tested Internet Advertising?

Yes
No

6. Do you send regular email communications, eg. a newsletter, to your customers and prospective customers?

Yes
No

7. Do you communicate the benefits of your product/service in ALL of your promotional literature, websites, letters, etc?

Yes
No

8. Do you advertise in certain publications just because your competitors do?

Yes
No

9. Have you tested Direct Mail to attract new customers?

Yes
No

10. Do you accurately measure the results of every promotional campaign? Go on...be honest now...

Yes
No

11. Have you tested Telemarketing to attract new customers?

Yes
No

12. Have you tested pay-per-click search engine advertising?

Yes
No

13. Are your advertisements boring like all the competition?

Yes
No

14. Have you tested PR to attract new customers?

Yes
No

15. Do you know how to write a press release to instantly grab the attention of the person reading it?

Yes
No

16. Do you offer something of value to your website visitors in exchange for their contact details?

Yes
No

17. Do you know the most important piece of marketing information there is? Your clients' birthdays!

Yes
No

18. Do you commit a certain amount of time and money, each year, to you and your key members learning leading-edge sales skills?

Yes
No

19. Do you obtain and use testimonials from your best customers?

Yes
No

20. Did you know that there are more than 50 ways of obtaining referrals?

Yes
No

21. Do you have an excellent lead generation process in place?

Yes
No

22. Do you rent or purchase mailing lists of your target customers?

Yes
No

23. Do you personalise your email newsletters?

Yes
No

24. Does your team understand that the best way to sell is to ask questions?

Yes
No

25. Do you know why it is important to include a PS in all your sales letters?

Yes
No

26. Do you know why you should be using between six and ten different ways of promoting your business?

Yes
No

27. If you used ten ways to market your business, have you any idea how wealthy you would be?

Yes
No

28. Did you know that if you follow up a mail-out with a phone call you can increase response rates by 100 - 1000%?

Yes
No

29. Do you realise that your competitors probably answered "No" to even more questions than you did?

Yes
No